| So Many Affiliate Programs! Which One Do I Choose?
by: Greg LLoyd
You need to ask questions first before you join an
affiliate program. Do a little research about the choices of program
that you intend to join into. Get some answers because they will be the
deciding point of what you will be achieving later on.
Will it cost you anything to join? Most affiliate
programs being offered today are absolutely free of charge. So why
settle for those that charge you some dollars before joining.
When do they issue the commission checks? Every
program is different. Some issue their checks once a month, every
quarter, etc. Select the one that is suited to your payment time choice.
Many affiliate programs are setting a minimum earned commission amount
that an affiliate must meet or exceed in order for their checks to be
issued.
What is the hit per sale ratio? This is the average
number of hits to a banner or text link it takes to generate a sale
based on all affiliate statistics. This factor is extremely important
because this will tell you how much traffic you must generate before you
can earn a commission from the sale.
How are referrals from an affiliate’s site tracked
and for how long do they remain in the system? You need to be confident
on the program enough to track those people you refer from your site.
This is the only way that you can credit for a sale. The period of time
that those people stay in the system is also important. This is because
some visitors do not buy initially but may want to return later to make
the purchase. Know if you will still get credit for the sale if it is
done some months from a certain day.
What are the kinds of affiliate stats available? Your
choice of affiliate program should be capable of offering detailed
stats. They should be available online anytime you decide to check them
out. Constantly checking your individual stats is important to know how
many impressions, hits and sales are already generated from your site.
Impressions are the number of times the banner or text link was viewed
by a visitor of your site. A hit is the one clicking on the banner or
text links.
Does the affiliate program also pay for the hits and
impressions besides the commissions on sales? It is important that
impressions and hits are also paid, as this will add to the earnings you
get from the sales commission. This is especially important if the
program you are in offers low sales to be able to hit ratio.
Who is the online retailer? Find out whom you are
doing business with to know if it is really a solid company. Know the
products they are selling and the average amount they are achieving. The
more you know about the retailer offering you the affiliate program, the
easier it will be for you to know if that program is really for you and
your site.
Is the affiliate a one tier or two tier program? A
single tier program pays you only for the business you yourself have
generated. A two tier program pays you for the business, plus it also
pays you a commission on the on the sales generated by any affiliate you
sponsor in your program. Some two-tier programs are even paying small
fees on each new affiliate you sponsor. More like a recruitment fee.
Lastly, what is the amount of commission paid? 5% -
20% is the commission paid by most programs. .01% - .05% is the amount
paid for each hit. If you find a program that also pays for impressions,
the amount paid is not much at all. As you can see from the figures, you
will now understand why the average sales amount and hit to sale ratio
is important.
These are just some of the questions that needed
answering first before you enter into an affiliate program. You should
be familiar with the many important aspects that your chosen program
should have before incorporating them into your website. Try to ask your
affiliate program choices these questions. These can help you select the
right program for you site from among the many available.
If you would like to see some of the Affiliate
Programs that answer the above Questions go to
http://www.work-home-profits.com and have a look.
Warmest Regards,
Greg LLoyd
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